AI Insights · Timothy · July 2021
Top 5 Film & Television Apps on Android in Australia, Q2 2021
In Q2 2021, Disney+ led the Film & Television app category in Australia with substantial revenue and active user growth, while other apps like Tubi and 9Now saw varied trends in downloads and active users.
In the second quarter of 2021, the top Film & Television apps on the Android platform in Australia exhibited diverse performance trends. Here's a breakdown of the data, sourced from Sensor Tower.
Disney+ displayed a strong performance with consistent weekly revenue, peaking at around $280K in late March and maintaining a steady pace throughout the quarter. Weekly downloads started at 22K at the beginning of April, dipped mid-quarter, and bounced back to approximately 21K by the end of June. Weekly active users showed a significant upward trend, growing from 636K to nearly 796K.
Tubi: Free Movies & Live TV did not generate revenue but maintained a stable download rate. Downloads fluctuated between 9.5K and 17.8K, with a notable low in mid-April. Weekly active users showed a slight decline from 61K to 51K over the quarter.
9Now also reported no revenue. Downloads started at 12K at the end of March and saw a peak of 15.7K in early June, ending the quarter at about 12.3K. Active users showed steady engagement, with a slight dip in May but recovering to 96K by the end of June.
Amazon Prime Video saw modest revenue, peaking at around $288 in early May. The app's downloads ranged from 9K to 14K, with a slight increase towards the end of the quarter. Active users remained relatively stable, fluctuating between 150K and 173K.
ABC iview: TV Shows & Movies reported no revenue but experienced a notable increase in downloads, peaking at 17.7K in mid-June. Active users saw a gradual increase, starting at 92K and ending at 89K, with a peak of 109K in mid-June.
For more detailed insights and data, visit Sensor Tower.